expertise

The go-to knows how to present your brand to the media with the right tools at the right times. Through creative email blasts and direct pitching, your brand can land on the radar of the most relevant and responsive media outlets.
Whether you’re looking to share news through a newswire or to officially put the word out with a professional media release, the go-to can help craft and distribute your message.
Showcasing your brand in person to media is one of the most effective ways to earn media attention and coverage. The go-to will work with you to plan and execute a media preview event that matches your budget and your mission.
Comfortable with the pitch but need a current list? With literally thousands of editors, producers and creators in the media industry, the go-to can curate and share a targeted contact list from an extensive and up-to-date database.

Getting the goods into the right hands is a surefire way to make a strong impression. The go-to keeps an updated list of editors, producers and creators who will sample and consider your brand for upcoming media opportunities.
Have an idea but not sure where to start? The go-to works with you to map out a media plan for the short or long term. This can include media buying and negotiating rates to advising on when to hit hard and when to pull back and prep.
When it comes to making an impression, a slick media kit can check all the boxes, pre-empting questions and planting the seed for coverage. The go-to will work with you to design and write a curated kit to ensure your brand puts its best foot forward when contacting media.
If you’re invested in PR, you want to see the value. The go-to offers media reporting as part of a campaign to illustrate the value and reach of efforts, so you can measure success and pivot or build on plans.