Founded in Edmonton, Alberta, Pura Botanicals crafts luxurious, high-performance skincare, body care and botanical fragrances in their pristine in-house lab, using plant-powered ingredients that are toxin-free, cruelty-free, and ethically sourced. Inspired by founder Lane Edwards’s personal health journey and desire for pure beauty rituals, the brand elevates self-care with dreamy textures, clean, award-winning formulas, and even bespoke perfume sessions (in-person and online) that feel both indulgent and intentional.