Founded in Edmonton, Alberta, Pura Botanicals crafts luxurious, high-performance skincare, body care, baby care, and botanical fragrances in their pristine in-house lab, using only plant- and flower-derived ingredients that are toxin-free, cruelty-free, and ethically sourced. Inspired by founder Lane Edwards’s personal health journey and desire for pure beauty rituals, the brand elevates self-care with dreamy textures, clean formulas, and even bespoke perfume sessions that feel both indulgent and intentional.